Cross-Border E-commerce Return Rate Statistics Table
Platform Name: 3Eeye
Statistical Period: ______ Year ______ Month
Prepared By: ____________________
I. Basic Data Statistics
|
Category |
Total Orders |
Return Quantity |
Return Rate |
Target Return Rate |
Target Met? |
|
Apparel |
1,200 |
96 |
=C2/B2` |
≤8% |
=IF(D2<=E2,"Yes","No")` |
|
Electronics |
800 |
24 |
`=C3/B3 |
≤3% |
=IF(D3<=E3,"Yes","No")` |
|
Home Goods |
500 |
35 |
`=C4/B4 |
≤5% |
=IF(D4<=E4,"Yes","No")` |
|
Total/Avg |
=SUM(B2:B4) |
`=SUM(C2:C4) |
=Total Returns/Total Orders |
— |
— |
II. Return Reason Analysis
|
Category |
Quality Issues |
Size/Color Mismatch |
Description Mismatch |
Shipping Damage |
Other Reasons |
|
Apparel |
15% |
60% |
10% |
10% |
5% |
|
Electronics |
40% |
5% |
30% |
20% |
5% |
|
Home Goods |
25% |
20% |
35% |
15% |
5% |
III. Return Cost Impact
|
Category |
Avg. Unit Cost (CNY) |
Return Loss Cost (CNY) |
Shipping Responsibility |
Resale Rate |
|
Apparel |
150 |
=C2150 |
Seller covers 70% |
45% |
|
Electronics |
800 |
=C3800 |
Platform insurance |
20% |
|
Home Goods |
300 |
=C4300 |
Shared 50/50 |
60% |
|
Total |
— |
=SUM(E2:E4) |
— |
— |
IV. Improvement Tracking
|
Category |
Implemented Measures |
Impact (Return Rate Change) |
Next Steps |
|
Apparel |
Added size charts and product videos |
▼8% → 6.5% |
Introduce AI virtual try-on |
|
Electronics |
Enhanced QC and extended warranties |
▼3.5% → 2.8% |
Optimize product descriptions to reduce overstatements |
|
Home Goods |
Upgraded packaging and installation guides |
▼7% → 5% |
Sign damage compensation agreements with logistics providers |
Usage Instructions
1. Automatic Calculations:
- Return Rate: `Return Quantity / Total Orders` (e.g., Apparel formula: `=C2/B2`).
- Return Loss Cost: `Return Quantity × Avg. Unit Cost` (e.g., Apparel: `=C2150`).
2. Data Visualization:
- Select data range → Insert line/bar charts to analyze return rate trends.
- Use Pareto Charts to identify top 20% causes driving 80% of returns.
3. Optimization Tips:
- High-Return Categories: Prioritize size accuracy (apparel), QC processes (electronics), and packaging (home goods).
